What is persona def?

Persona refers to the fictional character that is created to represent a specific user group or audience segment. The persona is usually created by marketers and designers to help them better understand the characteristics, needs, and goals of their target audience. A persona typically includes information such as demographics, interests, behaviors, motivations, goals, challenges, and pain points. Personas are commonly used in user-centered design, marketing, and customer service to improve the quality of products, services, and communication by ensuring that they meet the needs and expectations of the target audience. Personas are sometimes based on real users, but more often they are fictitious composites intended to represent a group of similar users. Effective personas use data and insights to identify the characteristics and behaviors of the target audience that are most relevant to the design or marketing challenge at hand.